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Disney"s smile just got even bigger. Variety is reporting that 17.2 million viewers tuned in to see (SPOILER ALERT, in case you are one of the 12 people left in the world who didn"t see it), the East High Wildcats sing and dance their way through the summer job scene, Ryan stands up to big sis Sharpay, and Troy and Gabriella FINALLY kiss in Friday night"s world premiere of High School Musical 2. This makes the sequel the most watched basic cable telecast ever. Let me clear the air by assuring everyone that this isn"t like when Donald Trump called The Apprentice the biggest television show ever. In this case, the words most watched and ever really do apply.

To no one"s surprise, HSM2 broke the records for the highest rated TV movie in the ages 6-11 (6.1 million viewers) and 9-14 (5.9 million viewers) demographics. Although it has yet to be confirmed, the remainder of the audience consisted mostly of super cool parents, grown women with inappropriate crushes on Zac Efron, and Ugly Betty"s nemesis, Mark. Now, if only there was a way for the Neilson Company to bring us the numbers on how many viewers still have Ryan and Chad"s insanely catchy "I Don"t Dance" number stuck in their heads.

To celebrate the landslide ratings victory, Disney Channel executives took a cue from Scrooge McDuck and suited up for a swim in their money vault.

Like the flashy and conniving Sharpay, the people behind the new "High School Musical 2" probably are feeling "Fabulous" today.
According to early ratings from Nielsen Media Research, Friday"s premiere of the new Disney Channel made-for-TV movie - shot entirely in Utah - was the most-watched basic cable television program of all time.
With 17.2 million viewers tuned into Friday night"s 9 p.m. premiere, the highlyanticipated movie also was the most-watched basic cable movie of all time, the highest-rated television program ever for children age 6 to 11 and the second-highest-rated television program of all time (behind only the 2004 Super Bowl) for viewers age 9 to 14.
It also was the most-viewed Friday television telecast, cable or broadcast, in the past five years, according to Nielsen. In comparison, the series finale of "The Sopranos" earlier this year drew only 11.9 million viewers on HBO.
The new movie follows the East High School Wildcats (which include stars Zac Efron, Vanessa Anne Hudgens and Ashley Tisdale) as they work summer jobs at a posh golf resort.
Its spectacular ratings were not unexpected.
"I believe the opening is going to be astouding," the film"s producer, Don Schain, said last week before the premiere of "High School Musical 2," which was shot at East High School in Salt
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Lake City and the Entrada at Snow Canyon Country Club in St. George.
Schain"s Salt Lake City-based Salty Pictures produced the movie.
The first "High School Musical," which also was shot entirely in Utah, was the highest-rated program ever for the Disney Channel and quickly became a pop culture phenomemon when it premiered January 2006.
It since has spawned an industry of its own, including the best-selling CD of last year, a national concert tour, regional musical productions and two more sequels. The third film, which takes place during the Wildcats" graduation, will be made for movie theaters. A fourth film, "Haunted High School Musical" returns the franchise to television.

Disney Channel"s HSM2 was simply huge, averaging 17.2 million Zac Efron-worshipping viewers, preliminary Nielsen Media Research ratings showed, per the network Saturday.

The TV movie set records for all-time biggest basic-cable audience (besting a 2006 ESPN Monday Night Football telecast) and all-time biggest made-for-basic-cable telepic (besting TNT"s 2001 western Crossfire Trail), the Disney Channel said.

Overall, HSM was easily TV"s most watched show on broadcast or cable since the final week of 2006-07 season, topping the summertime likes of The Sopranos finale on HBO (11.9 million) and the season premiere of NBC"s America"s Got Talent (12.9 million). And according to the Disney Channel, it was the most watched TV movie anywhere since the 2005 premiere of the Keri Russell-Skeet Ulrich period drama The Magic of Ordinary Days (18.7 million) on CBS.

On broadcast networks, TV-movie audiences skew old. On the Disney Channel, the viewers skew young—and, apparently in the case of HSM2, big.

The sequel drew more children age 6-11 than any TV telecast in modern Nielsen history (since 1991), the Disney Channel said.

Predictably, HSM2 also did well among the high school-aspiring set age 9-14, attracting more tween viewers than any TV show ever, save 2004"s Super Bowl.

It was not clear what impact the mobilization of such large numbers of children had on the greater society on Friday night. Historically, or at least anecdotally, big TV events, such as the Beatles" debut on Ed Sullivan, have been linked to drops in crime. There was no word if HSM2 could be credited with bringing calm to the nation"s pizza parlors and summer camps.

There was also, according to the Disney Channel, no way of gauging exactly how many youngsters watched HSM2 owing to an untold number of HSM2 viewing parties. (Nielsen doesn"t count heads at such events. Ditto for slumber parties.)

Airing after HSM2, a 15-minute preview of the upcoming animated series Phineas & Ferb (10.8 million) and an all-new Hannah Montana (10.7 million) likewise scored big. In fact, per the Disney Channel, Friday"s Hannah Montana now ranks as basic cable"s most watched series episode ever.

For the uninitiated, HSM2 is the follow-up to High School Musical, the 2006 TV movie phenomenon that spawned last year"s top-selling album, concert tour, ice show and book line, among other tie-in products.

The original movie remains one of cable"s biggest draws, despite airing more than 20 times since its premiere averaged a then Disney Channel record 7.8 million in January 2006.

The new movie starred Hairspray"s Efron and duet partner Vanessa Hudgens, both of the old movie, in a tale seemingly borrowed from the third season of Saved by the Bell—high school friends take summer jobs, en masse, at a country club.

In its review, the New York Times said there was "much to admire" in the sequel but also "so much to hate," including, for its taste, too much cast use of bronzer.

The Los Angeles Times was, however, charmed. "To answer your question," its review said Friday, "it"s even better than the first one."

Maybe eight-year-olds only get the L.A. papers.

Disney Channel"s High School Musical 2 premiere will go down in TV history as the most-watched cable telecast — like, ever.

Based on Nielsen"s preliminary overnight ratings, Disney announced that HSM2 attracted 17.2 million total viewers to its premiere on Friday, Aug. 17.

Cable TV"s previous top-rated telecast of all time — 16 million viewers — was ESPN"s Monday Night Football game on Sept. 25 of last year, when the New Orleans Saints beat the Atlanta Falcons 23-3 in the first NFL game held in the Louisiana Superdome after Hurricane Katrina.

Disney"s High School Musical 2 not only beat the NFL"s emotional return to New Orleans by garnering 8% more viewers, it broke a slew of other records according to Nielsen"s preliminary national ratings for Friday night:

HSM2 is the #1 basic cable movie of all time, beating previous record-holder of 15.5 million viewers in 2001 for TNT"s Crossfire Trail by 38%.

It"s the #1 TV telecast (broadcast or cable) of the past five years.

It"s the #1 TV telecast ever for Kids 6-11, drawing 6.1 million viewers in that age bracket.

It"s the most-watched "entertainment" telecast ever for Kids 9-14, scoring 5.9 million tweens, and the 2nd most TV telecast (of any flavor) for that age group of all time. It was beat to #1 by a now-infamous telecast: the 2004 Super Bowl on CBS, whose MTV-produced half-time show featuring Janet Jackson"s "wardrobe malfunction" became TiVo"s most-replayed TV broadcast ever.

HSM2 lifted Disney Channel"s show that followed at 10:05pm on Friday, when a preview episode of upcoming original series Phineas and Ferb attracted 10.8 million total viewers to become the network"s 2nd highest-rated telecast ever. It also attracted 4.2 million Kids 6-11 and 4.2 million Tweens 9-14.

Disney Channel"s program that followed Phineas and Ferb, a new episode of Hannah Montana at 10:20pm Friday, attracted 10.7 million total viewers (including 4.2 million Kids 6-11 and 4.1 million Tweens 9-14) to become the #1 basic cable series telecast of all time.

The network"s repeat of the original High School Musical movie on Thursday, the night before its sequel premiered, attracted more than 6 million viewers, the top-rated show on cable and the fifth-rated telecast on all television that evening.

Disney Channel"s preliminary ratings for High School Musical 2 Friday night don"t include two key groups of viewers: kids with access to Cablevision"s iO digital cable or Verizon"s FiOS TV service, as each constituency got a 1-week advance premiere of HSM2; or the "out of home" viewers who watched HSM2"s premiere on Disney Channel at friends" houses or venues such as a Cleveland shopping mall. Click here for details on HSM2"s sneak peek on VOD.

Last year"s premiere of the first High School Musical (on Jan. 20, 2006) netted 7.7 million viewers , the channel"s highest-rating telecast until HSM2 blew it away , and has since attracted more than 200 million viewers worldwide.

Disney"s High School Musical franchise is projected to generate $100 million of profit by the end of this year, thanks to international TV, CD and DVD sales and ancillary revenues through tours, books and licensing.

A story in the Wall Street Journal on Friday noted that there will be a High School Musical 3, but Disney plans to premiere it in movie theaters and not on Disney Channel.

Also in the works: High School Musical on ice; and in-language spin-offs of High School Musical set in India (where it will be a homerun with Bollywood fans), Russia and Latin America, using local performers and tweaked songs and scripts to create new movie versions.



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